“Many women are experiencing a ’social disconnect‘ so they need a friend to help them with purchasing decisions. SheFinds.com aims to be that friend by offering helpful advice and recommendations for the woman who wants to shop online.

-Michelle Madhok, Founder, SheFinds.com

USA—There’s a new friend in your town to inspire, inform, and instruct women in need of shopping and beauty advice: SheFinds.com, the site that scours the infinite web and delivers deals, style solutions, and what’s new straight to your inbox. For women overwhelmed with purchases, too busy with life to stop and shop, or just in need of a trusted source to reveal sensibly chic items, SheFinds.com is your foundation for everyday life. Delivering first-class discounts and treasures to more than 200,000 women a month, SheFinds.com personalizes weekly newsletters and daily blogs highlighting deals, steals, and road-tested products. The fact that 77 percent of online shoppers read reviews and ratings before purchasing is exactly the drive behind SheFinds.com. Just as a friend wants nothing but the best for you, this site acts as your cohort in confidently taking care of the necessities women tend to overlook. Shefinds.com does not carry inventory meaning there’s no pushy authoritative suggestions and everything is presented to subscribers that the editors would personally use or wear. It’s all just a click away.

It’s official: e-commerce clothing sales have transcended technology as the leading purchase, and SheFinds.com has recognized this progression by delivering practical necessities daily to the largest demographic online. As most shopping sites merely showcase items that are unreachable by price point, SheFinds.com sets itself apart from the competition by uncovering the latest researched ‘finds’ that real women purchase. Imagine: a site driven by product, not sales. Time is of the essence and it’s hard to find enough to shop, plan, parent, or research the best products. SheFinds.com, and the latest and greatest addition, Momfinds.com, delivers commerce in context to women allowing them to enjoy and embrace a little retail therapy. To schedule an interview with SheFinds.com Creator and Shopping Expert Michelle Madhok, we cordially invite you to contact Workhouse Publicity Publicist, Kara Hughett via email at Kara@workhousepr.com.

WORD ON THE WORLD WIDE WEB

• The greatest part is that it feels like it caters to women like me...  not too young but not exactly over-the-hill yet either...who have no time to shop but really want to look somewhat fashionable.- Deirdre (NY, NY)

•I look forward to your weekly emails and doing all I can to pass it along to all the fashion bugs and busy career women I know. – Colleen (Washington, DC)

<•Love your newsletters! They are so fun to come home to and are really helpful for great finds, especially since I don't have the time. -  Dacquiri (Hoboken, NJ)

BUILDING RELATIONSHIPS

White Cat Media, LLC, an online media company providing content for purchase that targets professional busy women in a variety of life stages, is the driving force behind SheFinds.com and Momfinds.com. Their proven successful track record is based solely upon the relationships they build; connecting consumers with the ideal  merchants at the precise moment in turn fostering a positive shopping environment. Syndication deals with heavy-hitters such as, Lifetime, and MSN for their unique and valuable content separates WCM from their competition. Shefinds.com and Momfinds.com have achieved champion traffic over the past few years. In fact, the influx of visitors is on par with other leading sites like; Style.com, FabSugar.com and Lucky. WCM’s primary goal is to expand beyond the realm of fashion and provide pertinent recommendations to the site’s visitors in all aspects of their daily lives. To reach this goal, they will launch other target media focusing on meaningful life stages, such as; BrideFinds, SheDecorates, and FoodFinds.

SHEFINDS.COM
From a first job, to a first baby, to the first home, these fundamental experiences all create a change in one’s shopping habits. In the recent past, the number of American women online has far surpassed the number of men, in turn creating a need for female focused online media. Whether overwhelmed with choices, too busy professionally to shop, or in need of a trusted advisor to uncover functional stylish items, women can turn to SheFinds.com founder and mastermind, Michelle Madhok, who applies her past successful career expertise to help transform time into prosperity. Previously the Director of Entertainment Marketing at CBS Broadcasting, the Group Director of Editorial Products at AOL, and a featured fashion editor for MSN Shopping, Lifetime, and Cotton Inc., Madhok provides daily help to women when life’s demands make it difficult to focus on themselves. Operating out of New York City, Madhok has become an industry expert and creates her own niche by keeping busy woman in the know. Having already appeared in the New York Times, Chicago Tribune, WWD, and the New York Daily News, SheFinds.com is a one-stop shopping guide that every woman of various shapes, sizes, and financial abilities can appreciate. With the click of the mouse, SheFinds.com effortlessly transitions the conventional woman into the fabulous world of beauty, fashion, and style. For additional information, please visit www.SheFinds.com.

MOMFINDS.COM
Interested in throwing a spectacular baby shower? Curious about which stroller is best for you? Want to know the latest deals on everything from feeding supplies to maternity jeans? Look no further than MomFinds.com to reveal the hippest finds for both mom and child. Created in 2006 for the mother with too much on her plate and not enough time to execute, this site offers daily and weekly updates on the Internet’s best, worst, and must-haves. Expertly crafted, MomFinds.com presents hip finds for both mom and kids in weekly newsletters and daily blogs. From spotlighting the latest ‘Favorite Finds’ or urging moms to enter in ‘Win it Wednesday’s’, MomFinds.com is stocked with news and trends that every laborious matriarch can use to simplify their days. For more information, please visit www.MomFinds.com.

Workhouse Publicity, an award-winning public relations firm, announced today that it has been selected by the fabulous and functional lifestyle sites SheFinds.com and MomFinds.com, as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

WORKHOUSE PUBLICITY
Inventive. In a word, this is what our firm Workhouse Publicity stands for. Established in 1996, Workhouse maintains a unique pedigree of personal attention while adding new dimensions of promotional service to our diverse but like-minded roster. Renowned for meticulous attention to detail, uncompromising quality and high aesthetical standards, we have carved a rich niche within the cultural sector. Our roster has included retainer services for celebrities, international companies and brands including Assouline Editions, Bergdorf Goodman, Borrelli of Italy, Carl F. Bucherer of Switzerland, Carolina Herrera, Diane von Furstenberg, Donna Karan, Dolce & Gabbana, Philippe Adec, Philip Treacy, Jean-Paul Goude, Oscar de la Renta, 66?North Iceland, Rizzoli International Publications, Zimmerli of Switzerland and more. The new definition of a full-service promotional firm, we specialize in the coordination of corporate and celebrity publicity, total design, special events and luxury marketing. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis.