KINESPIRIT
GYROTONIC® FITNESS STUDIO
CHANGING HOW WE MOVE
SELECTS WORKHOUSE PUBLICITY

PRESS EVENT
THURSDAY, 16 NOVEMBER 2006 AT 7PM
40 E. 23RD STREET BETWEEN PARK & MADISON
3RD FLOOR, NEW YORK CITY

KINESPIRIT PRIVATE STUDIO TOUR
EXCLUSIVE GYROTONIC DEMONSTRATION
PERFORMED BY STUDIO OWNER
GYROTONIC MASTER TRAINER
JENNIFER MCCASLAND DALY

RSVP: STEPHANIE@WORKHOUSEPR.COM
COCKTAILS & HORS D'OEUVRES

NOW SCHEDULING MEDIA APPOINTMENTS
WITH JENNIFER MCCASLAND DALY, CONTACT
WORKHOUSE PUBLICITY, STEPAHNIE SACHS
TELEPHONE: 212.645.8006

USA—Workhouse Publicity, an award-winning public relations firm, is proud to announce that it has been selected by wellness studio Kinespirit, as the Agency of Record for U.S. marketing and domestic publicity. Kinespirit is New York City’s newest and most intimate fitness studio to focus on GYROTONIC®. One of the fastest growing exercise techniques in America, the revolutionary and holistic method of Gyrotonic trainingis a series of circular motions that works the mind at the same time as every muscle group in the body. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately.

"I am a dancer, a lover of all things movement. I've trained in several different exercise and movement systems, and while each were fine in their own way, none of them felt empowering or truly personal. Gyrotonic wasn't a system I had to adapt to, it was an exercise that could adapt to me, and I fell in love with it. I want my studio to do for all of its clients, what Gyrotonic has already done for me." says Jennifer McCasland Daly, Studio Owner and Master Trainer, Kinespirit.

PRESS EVENT
Kinespirit cordially invites selected media to attend an intimate evening Thursday, 16 November 2006 at 7pm located at 40 E. 23rd Street between Park and Madison on the 3rd Floor. Kinespirit will be offering a private tour of the studio and an exclusive Gyrotonic demonstration performed by Studio Owner and Gyrotonic Master Trainer, Jennifer McCasland Daly. Please join us for cocktails and hors d'oeuvres and be the first to see this revolutionary method of training that is sweeping the nation. To RSVP please contact Workhouse Publicity, Publicist Stephanie Sachs directly at 212.645.8006 or Stephanie@workhousepr.com.

KINESPIRIT
Put down those weights and practice karma for your body with Kinespirit. Located in the heart of Manhattan, this wellness and Gyrotonic studio challenges individual stamina with its compelling architecture of weights and pulleys, allowing the body to move in three-dimensional and spherical patterns. It has the muscle toning and stretching that accompanies any engaging workout, but with a style and energy all its own. Upon entering the spacious and ethereal atmosphere, experience a Zen-like sense of calm and serenity. With bamboo floors and an illuminating display of candles, prepare your mind and body for a complete revitalization experience. Soothing oblique stretches encourages total freedom of your body’s inherent movements promoting joint and muscle rejuvenation in addition to increased cardiovascular strength. An endorphin effect is immediate and resonates through every muscle even after you leave the studio. Additionally, toxins from everyday stress are flushed from your system as a result of improved breathing techniques and a reawakening of the inner core. This holistic approach to fitness is similar to dance movements in that Gyrotonic works with the body’s natural rhythm to increase energy and flexibility. The low impact nature of this exercise results in clients pushing themselves in ways they never imagined possible.

CHANGING HOW WE MOVE
As bodies in motion also deserve a little pampering, acupuncture therapy and holistic services are also offered to enhance the overall workout experience. Long after the session is over, this soul-satisfying workout continues to stimulate. Gyrotonic Master Trainer Jennifer McCasland Daly and her husband, Christopher Daly, run this state-of-the-art studio that implements self-empowering workouts to the specific needs of each client. Synchronizing mind and body is the mantra that both owners strive for with every person. Jennifer’s passion for dance and movement has translated gracefully into her Gyrotonic teachings. Her knowledge of the techniques initially taught by Juliu Horvath, founder of Gyrotonic, transcends into a nurturing and inspiring environment for patrons. Daly believes that with positive reinforcement, maintaining a healthy lifestyle can be achieved. The organic benefits of Gyrotonic never felt better. For additional information please visit www.kinespirit.com.

WORKHOUSE PUBLICITY
Inventive. In a word, this is what our firm Workhouse Publicity stands for. Established in 1996, Workhouse maintains a unique pedigree of personal attention while adding new dimensions of promotional service to our diverse but like-minded roster. Renowned for meticulous attention to detail, uncompromising quality and high aesthetical standards, we have carved a rich niche within the cultural sector. Our roster has included retainer services for celebrities, international companies and brands including Assouline Editions, Bergdorf Goodman, Borrelli of Italy, Carl F. Bucherer of Switzerland, Carolina Herrera, Diane von Furstenberg, Donna Karan, Dolce & Gabbana, Philippe Adec, Philip Treacy, Jean-Paul Goude, Oscar de la Renta, 66?North Iceland, Rizzoli International Publications, Zimmerli of Switzerland and more. The new definition of a full-service promotional firm, we specialize in the coordination of corporate and celebrity publicity, total design, special events and luxury marketing. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. For more information please visit www.workhousepr.com