Dream trips made real, secret hotels, and reader-generated content from a community of smart travelers.  Arthur Frommer’s Budget Travel magazine breaks from the traditional lineup of high-end fantasy magazines to speak to die-hard travelers who want an authentic vacation without paying a sucker’s price. This one-of-a-kind magazine combines eye-catching destination imagery with practical information on how to get there. It’s the ultimate reader-driven publication that provides its travel-hungry audience with inside scoop from around the globe, whether your resources are limited or limitless.

Workhouse Publicity, an award-winning public relations firm, announced today that it has been selected by Arthur Frommer’s Budget Travel, as the Agency of Record for U.S. marketing and domestic publicity. Workhouse Publicity will develop an integrated promotional strategy that synchronizes communication efforts both nationally and locally. As part of a larger company initiative, Workhouse will develop creative brand messaging across all media channels to ensure consistency. The assignment is effective immediately. For editorial excerpts or to schedule an interview with Editor Erik Torkells, please contact Workhouse Publicity, Publicists Kara Hughett or Lauren Gould directly via phone 212.645.8006 or email kara@workhousepr.com or lauren@workhousepr.com

CULTIVATING THE COOL FACTOR
Being budget-conscious no longer means forgoing one’s coveted position at the forefront of style. Arthur Frommer’s Budget Travel continues to evolve with a design refresh in the July/August issue. As Crate and Barrel, Target, JetBlue, and H&M have embraced “good design” while keeping an eye on value, so has the magazine. And readers love it: Circulation has increased from 500,000 to 575,000 with another planned increase to 600,000 with the July/August issue. The changes make the magazine even more reader-friendly, and better reflects its colorful personality. And it doesn’t end there.  This brand is on a roll: the first Budget Travel book the Smart Traveler’s Passport (Spring 2007); April’s launch of a revamped Budget Travel website; the ultimate Family Travel Handbook; plus the second annual bonus issue Girlfriend Getaways.

“Budget Travel is poised to explode. We've got some huge stuff coming up—a new look for the magazine and the website, three books, and another issue of our new Girlfriend Getaways magazine, just to name a few. It's an exciting time to be at Budget Travel, and we're ready to spread the word with the goal of making readers’ travel better—period. We don't make this magazine or website for our own amusement, we do it to help people. That’s why people love Budget Travel. We're on their side.”
-Erik Torkells, Editor, Budget Travel

POCKET PAGE-TURNER: THE SMART TRAVELER’S PASSPORT
The pages of Budget Travel are alive with timeless tips that never go out of style. Spring 2007 welcomes the same abundance of information available in an easy-to-carry, condensed form as Budget Travel announces the publication of its first book: The Smart Traveler’s Passport. Filled with 399 tips from real Budget Travel readers, this pocket-sized guide is filled with simple solutions to make travel easier and more cost effective.

MAY PULLOUT BOOKLET: FAMILY TRAVEL HANDBOOK
Budget Travel is kicking off the summer season with custom pullout booklet for families on the go.  Not only will it give families the best advice for the ultimate family vacation, it will have stories such as “The 15 Places Every Kid Should Visit.” Also inside: top scenic train rides, hotel-room craft projects for rainy days, funny digital camera tricks, and more.

BACK BY DEMAND: SECOND ANNUAL GIRLFRIEND GETAWAYS ISSUE
After identifying the biggest trend to hit the industry, Budget Travel’s bonus issue Girlfriend Getaways is back and it’s bigger than before: where to stay, eat, shop, and play in 5 amazing cities; how to pack better using the season’s chicest clothes; and of course, wine country weekends. Girlfriend Getaways is the next best thing to a slumber party: bartenders spill their secrets on how to flirt with guys, four fun party ideas for a girls’ night in, and the scoop on girlfriend getaway traditions.  Hitting newsstands ON April 17.

NON-STOP SERVICE: BUDGET TRAVEL ONLINE
Join a community of global wayfarers with BudgetTravelOnline.com. In April 2007, the launch of a revamped BudgetTravelOnline.com promises to consolidate captivating imagery, hard-to-find information, and irresistible deals to form a one-stop shop for those looking to save time, money, and hassle. With bold new features such as currency converters, a world clock, airport codes, flight checkers, and weather watchers, all your travel tools are available in one easy spot. Visitors will also have access to daily expert blogs and on-demand travel videos. Why fill up your browser’s Bookmarks Bar when one site can get you where ten did before?

BUDGET TRAVEL MAGAZINE
Featuring must-know tips, hidden gems across the world, humorous stories, smart deals, and timely news, Budget Travel has become an indispensable guide for 2 million educated and sophisticated consumers. Beyond the picturesque destinations and awe-inspiring travel tips, Budget Travel’s definitive focus is supplying real people with real excursions. Surpassing the usual lineup of fantasy coffee-table magazines, Budget Travel redefines the travel category by integrating breath-taking imagery with valuable, practical knowledge, and inspiring yet affordable strategies for real vacationers. For more information please visit www.BudgetTravelOnline.com

WORKHOUSE PUBLICITY
Inventive. In a word, this is what our firm Workhouse Publicity stands for. Established in 1996, Workhouse maintains a unique pedigree of personal attention while adding new dimensions of promotional service to our diverse but like-minded roster. Renowned for meticulous attention to detail, uncompromising quality and high aesthetical standards, we have carved a rich niche within the cultural sector. Our roster has included retainer services for celebrities, international companies and brands including Assouline Editions, Bergdorf Goodman, Borrelli of Italy, Carl F. Bucherer of Switzerland, Carolina Herrera, Diane von Furstenberg, Donna Karan, Dolce & Gabbana, Philippe Adec, Philip Treacy, Jean-Paul Goude, Oscar de la Renta, 66?North Iceland, Rizzoli International Publications, Zimmerli of Switzerland and more. The new definition of a full-service promotional firm, we specialize in the coordination of corporate and celebrity publicity, total design, special events and luxury marketing. Recent accomplishments include launch events at Versace, Harry Winston, Van Cleef & Arpels, Gracie Mansion, Harlem’s legendary Apollo Theater, Carnegie Hall. Client campaigns include Ultimate Style: The Best of The Best Dressed List at Gotham Hall, Dolce & Gabanna’s Hollywood at Bergdorf Goodman with Jennifer Lopez, Gucci’s so8o’s boutique launch, Francis Ford Coppola’s Festa Macaroni, Interview Magazine’s 30th Anniversary, Virgin Megastore's Grand Opening and Galleries Lafayette’s 20th Anniversary in France as well as bi-coastal productions of the 24 Hour Plays to benefit the NY State WTC Relief Fund with Philip Seymour Hoffman, Rosie Perez, Benjamin Bratt, Julianne Moore and more. Worldwide client campaigns have included promotional initiatives for Sean "P. Diddy" Combs, Tim Burton, Debbie Harry, David LaChapelle and Lennox Lewis. For more information please visit www.workhousepr.com