USA - Workhouse Publicity, an award-winning Public Relations firm, has been selected by Rizzoli International Publications and its imprints’ Flammarion & Universe Publications as the Agency of Record for domestic publicity and special events. Rizzoli New York began its publishing operation in 1974 and has since become a leader in the fields of art, architecture, interior design, photography, haute couture, and gastronomy. Workhouse Publicity will develop integrated promotional campaigns that synchronize communication efforts both nationally and locally for a wide array of volumes ranging from the timepieces of Cartier to the prairie houses of Frank Lloyd Wright, the global styles of Nylon Magazine to the simplicity of modern architecture found in Sarasota, Florida. The assignment is effective immediately.

For five years, Workhouse Publicity served as the Agency of Record for Assouline Editions, exclusively handling all domestic and Canadian media. The agency was charged with the creation of a strategic campaign that included brand positioning and development, as well as overseeing a full catalogue of more than 90 seasonal titles through a host of services including public relations, sponsorship, promotion and special events.

RIZZOLI INTERNATIONAL PUBLICATIONS
Today, Rizzoli New York is an integral part of its parent company, the Italian communications giant RCS Media Group. RCS arose from the merger of the venerable Rizzoli publishing house, founded in 1929, with the eminent Italian newspaper, Corriere della Sera, founded in 1876. Rizzoli New York began its publishing operation in 1974 and has since become a leader in the fields of art, interior design, photography, haute couture, and gastronomy and ups the ante on modernism in hardcover with a stack of architecture and design books that are much nourishment for the mind as cannoli for the eye. In 1990 the Universe imprint was added, marking Rizzoli's entree into the pop-culture worlds of humor, fashion, beauty, sports, performing arts, and gay and alternative lifestyles. It also contributed a highly successful calendar program and published economical versions of Rizzoli books. Continuing the strategy to grow in international publishing, RCS Libri, the book division of RCS Media Group, acquired Flammarion, one of the most prestigious publishing houses in France. Rizzoli also partners with Skira, the renowned art publisher based in Milan, as well as with White Star, a key worldwide player in Travel-Pictorial Illustrated Books. Flammarion, Skira and White Star's English language titles are distributed in America by Rizzoli USA. For more information visit www.rizzoliusa.com